Social Media Marketing

Social Media Reporting and New Role of AI in 2024

Social Media Reporting and New Role of AI in 2024

In 2024, marketers must navigate complex social media reporting, with average daily user time exceeding 2.5 hours. This presents significant opportunities for brand engagement. Billions of daily interactions provide valuable data for assessing social media effectiveness. The challenge lies in extracting key insights to gauge progress toward social media goals. Beyond likes and follows, the…