Signage

The Psychology of Signage: Using Visuals to Attract Customers

The Psychology of Signage: Using Visuals to Attract Customers

Well, there is something that jumbles the steaming rhythms of a big city and the other planes of faces that never end. It is a very lonely and dense sign that catches the eye, like a lighthouse does at night. Why is this special ad so exciting? The question focuses on the psychological research on…