lawyer marketing ideas

Visual Identity as Legal Credibility on High-Performing Attorney Websites
Law

Visual Identity as Legal Credibility on High-Performing Attorney Websites

In the moments before a prospective client ever reads a case result or an attorney’s biography, a judgment has already been formed. This verdict is not delivered by a jury but rendered in the silent, split-second evaluation of a law firm’s website. It is a digital handshake, and its grip—firm and confident or weak and…