Geotargeting vs Geofencing: Navigating the Differences
Geotargeting and geofencing are marketing strategies that may be particularly powerful for brands when used efficiently. Due to their comparable-sounding terms and the reality that they’re each marketing strategies, they often need rationalization. The topic of geotargeting vs geofencing is, therefore, a commonplace one. Let’s take a more in-depth look. Definitions Geofencing is a place-based…
Scientific Asia