Customer Service

Why manufacturers need CRM beyond sales: a strategic asset across operations

Why manufacturers need CRM beyond sales: a strategic asset across operations

Modern CRM solutions still require sales management capabilities, but their functional scope has expanded beyond a single business aspect. Contemporary manufacturing CRM systems are powerful, multifunctional, and complex tools that can support an extensive range of operations, from marketing and order management to customer service and data analytics. In this article, experts from Itransition, a…