Artificial Intelligence (AI) has almost become an omnipresent part of our daily lives. We are seeing manifestations of this technology in the guise of self-driving cars, smart homes, and delivery robots. We once witnessed all this on science fiction shows.
But now AI is tangible in real life rather than in these shows. The impact of this technology also extends to retail packaging. It plays an important role in reshaping the packaging industry. Read this blog to know how your business can leverage AI to take your packaging to the next level!
5 Ways AI Impacts the Packaging Industry
The utilization of AI in packaging isn’t limited to any one single aspect. Its applications almost cover all processes in the packaging realm. From sourcing, manufacturing, design, to distribution processes, sophisticated AI technologies play a transformative role. Consider here five main aspects that show AI’s impact on the retail packaging industry:
1.Optimize Operational Efficiency
The most influential power of AI lies in optimizing and streamlining packaging processes. AI-driven automation deals with warehouse humming with accuracy and speed. The manufacturing tasks that were manual once have now been automated to reduce costs and enhance operational efficiency.
Let’s say you are a retail brand looking for smart ways to boost your recognition by enhancing design personalization for your boxes. And want to personalize designs for your custom pillow boxes with logo to amplify your branding opportunities.
AI helps your brand create unique pillow boxes with your client’s logo, text, and visuals to meet specific customer needs. The algorithms of AI also help you optimize production parameters to boost printing speeds, ensure color accuracy, and reduce human error.
To manufacture exactly sized pillow boxes, AI analyzes existing inefficiencies to optimize box sizing and material choices. This results in reducing costs associated with over-packaging and shipping of product boxes. Due to AI automation, reduced errors and waste in the manufacturing process lead to a better customer experience.
2.Speed Up Design Creation
Standard designs have no place in the emerging packaging industry in this modern era. AI steps up in an era of premium aesthetics that give custom boxes and bags a major flex. However, the process of packaging designs and labeling packages demands a higher level of finesse and accuracy.
Compared to custom packaging boxes, mylar bags need strategic designs to appeal to potential customers. For this purpose, AI tools analyze consumer preferences and purchasing habits to create desired packaging designs.
That’s why a smart custom mylar bags wholesale manufacturer has started leveraging AI platforms like Packify.ai and Stockimg.ai. These platforms help packaging manufacturers to accelerate design conceptualization and creation of mockups for mylar bags.
AI-powered platforms help manufacturers to create designs digitally and tweak them to perfection in less time and effort. Apart from aesthetic designs, AI analysis also helps ensure the structural integrity of mylar packaging materials instead of flimsy plastic packaging. In crux, AI tools help brands grab the instant attention of customers while speeding up the design creation process without any hassle.
3.Personalize Customer Experience
The impact of artificial intelligence on customer experiences is deep. It elevates personalization for customers to exceptional heights. Because AI knocks out traditional packaging solutions to create modern designs, explore innovative materials, sizes, shapes, and aesthetics customized to individual preferences.
AI lets your brand craft packaging solutions with visual and textual content that’s tailored for each customer by leveraging consumer data. As a result, smart packaging features like AI-powered sensors turn product unboxing into a distinctive and interactive experience for customers.
Let’s think about hyper-personalized packaging that changes its color with temperature fluctuations. Or releases mesmerizing scents upon unboxing, artificial intelligence makes all these options tangible for modern era customers.
By incorporating personalized messages based on AI analytics on packaging create an emotional connection between your brand and customers. They promote customer loyalty while increasing the chances of repeat purchases.
4.Enhance Sustainability and Traceability
Modern era customers, especially Millennials and Gen Z, are not ready to compromise on sustainable packaging. The good thing is that AI is leading the charge in eco-friendly packaging and waste technology. Beyond reusable and recyclable packaging, sustainability is also about optimizing supply chains and cutting down carbon footprints. That’s exactly where artificial intelligence helps out packaging manufacturers.
According to a McKinsey survey, two out of three customers consider investing in green packaging compared to traditional boxes and bags. This survey also signals that product ingredients serve as strong indicators of sustainability instead of the packaging type itself. Here’s an incredible tool when it comes to sourcing eco-friendly materials and evaluating recyclability.
As artificial intelligence helps optimize packaging design to reduce unnecessary materials, it supports environmental sustainability. Think of Lenovo as an example. The company unveiled an AI-driven intelligent alarm system that recognizes high-density packaging materials. Their system helps the company to reduce packaging materials by 35% and cut down carbon emissions by 50,000 kg.
Apart from this, AI is also reshaping trends in waste technology. This advanced technology plays a crucial role in meeting the objectives of the United States Environmental Protection Agency (EPA). The agency is committed to achieving a 50% recycling rate by 2030.
In this regard, AI facilitates recycling by tracking packaging materials from production to recycling. It identifies and separates different types of waste in recycling plants. As a result, AI automation improves sorting with accuracy while maximizing the amount of recyclable material recovered.
5.Make Customer Support Efficient
Effective customer support is essential for the growth of any packaging business. AI becomes even more significant in this area. AI-driven customer support not only helps elevate customer interactions but also establishes lasting brand relationships.
Interactive voice response systems play a very important role in this manner. Chatbots allow customers to access essential information regarding packaging whenever and wherever they are needed. Hence, AI proves very useful to resolve common issues instantly while increasing customer satisfaction.
Many smart packaging companies are implementing AI-powered solutions for customer support. As a result, they are not only boosting the customer satisfaction rate. Instead, they are also gaining valuable insights into consumer behavior. That paves the way for more effective and personalized interactions between your brand and customers in the packaging realm.
Conclusion
To stand out in the packaging realm, smart companies are leveraging AI-powered platforms to gain a competitive edge. Both packaging manufacturers and consumer brands should embrace this technology to boost customer engagement and ROI.
