Just a few years ago, marketers spent hours crafting content briefs, engaging with customers, and managing social media accounts. They also used complex tools to fine-tune their outreach and measure the results, among other tasks. Luckily, those days are long gone thanks to the rise of AI.
In 2025, AI isn’t just a tool but a strategic partner that can assist enterprises with just about every aspect of marketing. Whether you want to craft better content, optimize your ad spend, or personalize the customer experience, there’s an AI app for that.
Let’s assume you launch a local business. Rather than hiring a web designer (which can be costly!), you decide to use business website templates to set up your site quickly and start promoting your services. Next, you can leverage AI to generate content, segment your audience, forecast demand, and nurture prospects at every touchpoint.
The best part is, you don’t need a technical background to scale your marketing with AI. Here’s what you should know about it—and how to get started.
How AI Is Transforming Marketing
Top brands like Starbucks, Amazon, Uber, and Airbnb leverage AI to optimize their marketing efforts and delight customers across various platforms.
For instance, Amazon uses this technology to analyze buyer behavior and recommend relevant products. The tech giant also deploys AI for dynamic pricing, ad targeting, and voice commerce, offering a seamless shopping experience that drives conversions.
Another example comes from The Economist, which leverages AI for online advertising. The publication uses AI software to make ads, translate video content, and transcribe podcasts or other audio files.
In a 2023 survey, 52% of respondents said they integrated AI into their marketing, with the most common uses being:
- Content personalization (47%)
- Chatbots (47%)
- Content production (44%)
- Product or content recommendations (37%)
- Social media marketing (32%)
- Predictive analytics (30%)
- Paid advertising (26%)
- Audience segmentation and targeting (25%)
Most respondents agreed AI can improve work quality and team performance while saving time and money. For example, 45% of marketing teams saw a reduction in costs thanks to this technology.
On a similar note, McKinsey reports cost savings of up to 20% or higher and revenue growth of up to 10% among enterprises that use AI for marketing and sales. Around 7% of respondents said generative AI helped them increase revenue by over 10%.
What makes artificial intelligence so powerful is its ability to analyze vast amounts of data faster than any human could ever do. This allows it to uncover insights you might have missed, turning data into actionable strategies.
5 Ways to Streamline Your Marketing with AI
Artificial intelligence can streamline your marketing efforts, but it doesn’t work by itself. First, you need to learn how to tap into its full potential.
That said, let’s go over some of the best ways to use AI in marketing.
- Anticipate Customer Needs
Use AI-driven predictive analytics to anticipate your customers’ next move. Think of Amazon or Sephora, which deploys this technology to recommend products based on your location, browsing history, and past purchases.
AI can analyze customer data across multiple touchpoints and turn it into actionable insights. This information enables marketing teams to identify trends in buyer behavior, forecast which products shoppers are likely to buy, and tailor their communications to different audiences.
The result? Hyper-personalized shopping experiences, higher engagement, and reduced churn.
- Achieve Personalization at Scale
Speaking of personalization, businesses can leverage AI to tailor their website content, product offerings, newsletters, and online ads to individual customers.
For instance, AI-powered tools like Qeen.ai and Finalytics can generate content that changes in real-time based on user location, online behavior, and preferences. This is known as dynamic content.
An example is Netflix, which displays different content for different viewers. Similarly, Spotify’s Discover Weekly Playlists are based on each user’s music preferences and listening habits.
- Level Up Your Advertising Game
Have you ever considered using ChatGPT for Facebook Ads? OpenAI’s most popular product can generate ad copy, brainstorm campaign ideas, and identify new audiences for your ads. Plus, it can provide insights into your competitors’ advertising strategies and help you uncover gaps you can fill.
Some AI-powered tools are capable of adjusting bids dynamically to optimize costs. Others can predict which clicks will convert, leading to smarter budget allocation.
For example, Google’s Performance Max analyzes user behavior and then adjusts bids automatically to maximize ROI. If you run ads on Facebook or Instagram, you can use Meta Advantage to optimize your advertising performance while cutting costs.
- Generate High-Converting Content Faster
AI-powered tools enable enterprises to create content in different formats based on a given prompt. According to Statista research, 40% of marketers and media leaders deploy AI to generate social media posts. Other commonly cited uses in this area include:
- Images and design work (33%)
- Content classification, such as product categories (32%)
- Meta titles and meta descriptions (32%)
- Translation (29%)
- Video creation (29%)
Let’s assume you sell fitness apparel and want to create a series of workout videos. The problem is that you don’t feel comfortable in front of the camera nor have the budget to hire a professional model.
In the above scenario, you may use AI tools like Synthesia, HeyGen, or Creatify to produce studio-quality videos featuring avatars. These virtual models look like real people, move naturally, and follow your script.
When you’re done, publish the videos on YouTube, Vimeo, Instagram, or other platforms to educate and entertain your audience. If the content is good, it will garner hundreds of likes, shares, and comments within days.
- Automate Email Marketing
AI also enables email marketing automation, saving you hours of hard work. With this technology, you can send personalized, automated emails based on specific triggers, such as newsletter sign-ups and abandoned carts.
If, say, a customer views a product on your website, the AI can send them an email featuring a discount or special offer.
Similarly, you can use this technology to set up automated email series, including lead nurturing emails, re-engagement campaigns, welcome sequences, and everything in between. The AI will personalize the subject lines, email copy, and other key elements by pulling data from your customer relationship management (CRM) system.
But that’s not all. AI-based email automation software can also help you build and segment your list, remove inactive subscribers, categorize service requests, and provide campaign insights.
Craft a Winning AI Marketing Strategy
Artificial intelligence is transforming the way businesses interact with consumers, simplifying their marketing workflows and other core operations. While it can’t replace human talent, it can free up your time to focus on high-value activities, such as building lasting customer relationships.
If you’re new to AI, implement this technology gradually instead of jumping all in. Identify the areas where you need the most help—and then choose the right tools to streamline or automate your processes.
For example, you may find yourself struggling to create and publish social media posts.
One solution is to hire an in-house team or freelancers, but the costs can run into thousands of dollars per month. By comparison, AI can generate captions, design graphics, suggest trending topics, and craft content at a fraction of the price.
Think of AI as a smart assistant that can make your work easier and help you scale up. Try out different tools, track the results, and build a robust tech stack that can grow with your business.
