Retail marketing may need to be more innovative or technologically driven. However, technology plays a major role in many retail businesses. In-store digital signage software, marketing online through social media and email, and all sorts of online and offline marketing messaging are dominated by what’s current in tech.
If you are searching for information, here are some technology ideas for retail marketing to explore.
Beacon Technology Markets to Nearby Customers
Beacon technology sends location-based promotions to nearby customers and those registered in your database. Beacons are increasingly used to guide in-store navigation and bring in customers when your store needs them most.
Easy Payment Methods and Checkout Maximize Sales
Emphasize in your retail marketing how easy it is for customers to pay and check out when they buy a product. Contactless payments are quick and secure when you tap a smartphone or a card. Consider offering customers the chance to buy online and pick up in-store for even more convenience.
Digital Signage Software to Showcase In-Store Promotions
Use vibrant digital displays to showcase your best in-store promotions. Ensure your marketing messaging is minimalistic to effectively stand out in-store. Digital signage software instantly informs your customers how to get the most value from your retail brand.
Chatbots and Virtual Assistants In-Store and In-App
Chatbots and virtual assistants can provide customer support immediately to customers in-store and logged in to your app. The chatbots can recommend products and even offer multilingual customer support for those who may prefer communicating with an agent in a different language.
AI Chatbots for Personalized Product Recommendations
Artificial intelligence in retail marketing is applied in several ways, from smart chatbots to personalized product recommendations, in-store customer behaviour analysis, and more. AI analytics can prove exceptionally useful throughout your retail marketing.
Omnichannel Marketing Maximizes All Available Avenues
An excellent way to use technology is to focus on high-performance channels and spread your marketing efforts. In addition to your physical location, there are mobile apps, websites, social media, email, and more. Build out different channels to reach more audiences with a flexible omnichannel approach.
Heatmaps to Better Understand Customer Behaviour
When you monitor customer activity in-store, you dramatically open up the possibilities of optimizing store layouts and product placements to maximize revenues. AI can also assist with this by identifying shopping patterns, purchase histories, and foot traffic data.
QR Codes Launch an Interactive Campaign
Utilize QR codes throughout your retail store. Link to product videos, how-to guides, product specs, and more. Consider QR-enabled in-store promotions to further integrate online with in-store.
AR Allows You to Try on Products Virtually
Retail marketing benefits greatly from augmented reality. Customers can now try on products virtually in-store or at home. AR apps can also be developed to produce a more immersive in-store experience for customers. There is a lot of potential to drive interest in AR and VR.
Market with Social Media Analytics
Even though the goal is to attract customers to your brick-and-mortar, you can still do that with social media. You can launch targeted campaigns, both organic and paid. Try running A/B tests to optimize ROI and continually track performance metrics to improve your strategy.
Enhance Engagement with Interactive Touchscreens
Encourage customers to interact with your digital signage when you use touchscreens. An interactive element can help users connect with what they’re seeing, allowing them to find information quickly before they lose interest or get frustrated.
Smart Shelves Generate Data and Help You Manage
Set up your retail shelves with RFID tags and sensors to track inventory in real-time. This up-to-date data can be used through digital signage and AI retail analytics to inform what, how, where, and when you want to market.
Gamification of Retail Shopping Experience
Create app-based or website-based challenges for customers to gain points, perks, and benefits. Reward additional points for purchases and store visits. Launch themed games for a limited time based on product promotions.
Use Interactive Emails to Gain Clicks and Visits
Interactive emails with embedded shopping are a way to cultivate and maximize an existing customer relationship. Use product carousels to showcase products. Tap into videos and animations to grab attention. Allow for direct purchases from the email content.
Content Marketing Can Be Automated
Automated content marketing provides digital signage, in-store signage, and digital marketing with text, images, and video to post. Generate creative ad copy and use it in various spots throughout a campaign. Personalize content based on specific audience segments.
Create a Metaverse Retail Space with Digital Avatars
A metaverse retail space means you can interact with customers in a whole new way. Create a virtual copy of your brick-and-mortar, create avatars, and allow customers the chance to shop using cryptocurrency. There are endless possibilities to cultivate a strong metaverse presence and increase sales.
